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-   -   Name is MIA ?? (https://www.ilxclub.com/forums/12-acura-ilx-exterior/51-name-mia.html)

TCIndepMo 06-20-2012 07:57 PM

Name is MIA ??
 
Has anyone else noticed the name "ACURA" is nowhere to be found on the exterior of this car? The logo is on the wheel center caps, the front grill and the center back of the deck lid. The ILX designation is on the right rear side of the truck lid, but if you don't recognize the logo you would have little way of knowing this is an Acura.

Even the interior only shows the ACURA name on the center stack, right above the CD slot. That's the only place I have found it, so far.

I realize everyone is trying to cut costs these days but this strikes me as a bit extreme.

ALSO FREE STYLE HINT - pry off those center caps and spray paint them with a contrasting color and it makes a great subtle change to the overall look of the car. My dark gray (metal metalic ?) ILX looks really great with olive green center caps. Nothing drastic, but just enough to catch the eye. IMO.

richja21 01-04-2013 05:17 AM

RE: Name is MIA ??
 
I don't think it's necessarily that Acura is cutting corners. It's a marketing/design choice that is very similar to Starbucks removing its name from its logo. Most people know that an Acura is an Acura, just like most people know that a Honda is a Honda.


Quote:

Originally Posted by TCIndepMo
Has anyone else noticed the name "ACURA" is nowhere to be found on the exterior of this car? The logo is on the wheel center caps, the front grill and the center back of the deck lid. The ILX designation is on the right rear side of the truck lid, but if you don't recognize the logo you would have little way of knowing this is an Acura.

Even the interior only shows the ACURA name on the center stack, right above the CD slot. That's the only place I have found it, so far.

I realize everyone is trying to cut costs these days but this strikes me as a bit extreme.

ALSO FREE STYLE HINT - pry off those center caps and spray paint them with a contrasting color and it makes a great subtle change to the overall look of the car. My dark gray (metal metalic ?) ILX looks really great with olive green center caps. Nothing drastic, but just enough to catch the eye. IMO.


bigm 01-07-2013 06:46 PM

RE: Name is MIA ??
 
I suspect its cleaner without the name tag, and that it has the logo on the trunk and the front anyway, i like that its not the same as the past just the ILX and thats about it, im taking the ILX off tomorrow and just leaving the A

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