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post #1 of 8 (permalink) Old 07-09-2012, 12:39 PM Thread Starter
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ILX sales figures

June sales numbers have been released. Acura sold 1,081 ILX plus 115 ILX hybrids but I don't think manufacturing volume has yet been increased to full production. Acura needs to be closer to 3,300 units a month to meet their annual goal.

ILX

May (Partial month): 168 + 34 (hybrids) = 202
June (not 100% build rate?): 1,081 + 115 = 1,196
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post #2 of 8 (permalink) Old 07-26-2012, 01:36 AM
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RE: ILX sales figures

Sales need to be higher. Why do you think the ILX is not selling well? Is supply constricted or demand too weak?

Broadcast and web marketing are putting too much emphasis on the image/self-perception of the typical ILX buyer rather than communicating the quality of the car.

The other two major issues with the ILX are the price and the available drivetrains. I'm afraid that the new Accord is going to overshadow the ILX.

TSX lease rates are also far too close to ILX lease rates.
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post #3 of 8 (permalink) Old 07-26-2012, 03:51 AM
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RE: ILX sales figures

The recent ad I saw (and only ad I saw) with the guy walking to the parking lot for 90% of the ad time and then showing a few seconds of the car on the road is a total waste of time.

Nice music, nice photography, etc but absolutely nothing about the features of car.

How is this supposed to help sales?
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post #4 of 8 (permalink) Old 07-27-2012, 12:25 AM
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RE: ILX sales figures

The ad campaign baffles me too.

"The kind of car your dad would have driven if he hadn't had you"

I doubt it resonates with many potential buyers.
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